Rede Globo

Artistic contract management platform for Globo. Automating processes and eliminating bureaucracy.

Automating processes and eliminating bureaucracy

We structured the project using the Double Diamond methodology, clearly dividing the discovery, definition, ideation, and delivery phases. During ideation, we collaborated with stakeholders from various areas — product, development, marketing, and customer service — to create solutions aligned with business goals and user needs. Co-creation was essential for quickly validating hypotheses and fostering alignment across teams. We prototyped flows in Figma and conducted usability testing to refine navigation and simplify the process of searching for and hiring talent.

Challenge

Understanding the needs of recruiters and transforming complex workflows into simple and efficient experiences.

Research Interviews User Flow UI Design Prototype

Rede Globo
Rede Globo
Rede Globo

Discovery, ideation, and design system

One of the major achievements of the project was making navigation more intuitive and reducing the time recruiters spent searching for and filtering candidates. We designed a clean interface with smart filters and a visual feedback system that guided users smoothly through the experience. The platform was also optimized for different devices, ensuring a consistent experience across desktop, tablet, and mobile. The improvements were quickly noticed, with increased engagement and reduced drop-off rates during critical steps.

By the end of the project, we delivered not just a redesigned interface, but a solid, user-centered experience aligned with Catho Empresas’ value proposition. The work was recognized internally for its active listening, empathy with the target audience, and delivery of concrete results. It was a journey of continuous learning, where design proved to be the bridge between technology and people — reaffirming its power to transform realities.