We transformed the digital experience
When Citroën decided to revamp its digital presence, the goal was clear: to create an online experience as innovative, elegant, and intuitive as its vehicles — a website that connects users to the very essence of the brand: freedom, technology, and boldness.
The project involved a deep immersion into the Citroën universe, including quantitative and qualitative research, user journey mapping, persona development, and co-creation workshops. Based on this, we redesigned the entire information architecture and created a fluid, responsive interface centered on the real needs of users. High-fidelity interactive prototypes were developed and tested through multiple cycles, ensuring consistency, clarity, and delight in every interaction.
Challenge
One of the main challenges was adapting Citroën’s digital experience to efficiently serve different user profiles, respecting their needs, expectations, and levels of familiarity with the brand.
Research Personas UI Design Prototype
UX challenges
One of the main challenges was translating Citroën’s diverse portfolio into a simple and intuitive navigation, without losing the brand’s vibrant personality. Another critical point was optimizing the purchase journey and test-drive scheduling, while integrating multiple legacy systems without compromising performance or usability. Striking the right balance between innovation and familiarity was essential to avoid alienating users already accustomed to Citroën’s unique style.
By the end of the project, we delivered more than just a new website — we created a living platform, data-driven and designed to evolve. Citroën now has a digital showcase that breathes mobility, innovation, and passion — just like its cars.
